Using MVVM in WPF, should I launch child windows from View code behind, or ViewModel?

I've been puzzled by this for a while. I am writing quite a large RibbonWindow WPF application using the MVVM pattern. The screen has a RibbonBar menu along the top and the rest of it displays the various Views. Some Views contain other Views and some of these have buttons that launch child Windows.

So far, I have been doing this from the View code behind file, but I'm aware that these files are supposed to be empty when using MVVM. I could move the child window launch code to the ViewModel, but then I would need a reference to the main RibbonWindow (to set as the child window owner) and that doesn't seem right.

Any advice or tips on how this is normally achieved using MVVM would be greatly appreciated.