'strcpy' with 'malloc'?

Is it safe to do something like the following?

#include <stdio.h>
#include <malloc.h>
#include <string.h>

int main(void)
{
    char* msg;

    strcpy(msg, "Hello World!!!");  //<---------

    printf("%s\n", msg);

    return 0;
}

Or should the following be used?

char* msg = (char*)malloc(sizeof(char) * 15);