Norton File Insight marking installer as a threat

Norton Antivrus is marking an installer of mine, foobar_revision_1922.exe improperly as a threat because it has Very Few Users ( less than 5 in the Norton Community, WS.Reputation.1 ) and places the file in quarantine. Has anyone encountered this situation?

What is the best way to prevent Norton from flipping out?
This seems tedious and a Catch-22.

For future releases, such as foobar_revision_2116.exe, I would need to have five trusted users of the new version to pass quarantine.

If I rename all releases to a common filename foobar_installer.exe than this removes the useful version information and I imagine that the filesize is stored by Norton and this would fail anyway.

Suggestions?

Thanks.

Edit:
I have found the answer after a little more searching - https://submit.symantec.com/whitelist/. Symantec has a whitelist program

Edit 2 Norton offers Apple-like response times:

We have received your recent request to Symantec's Software White-list Request program. Complete requests with all necessary information will be processed immediately. Once a determination has been made regarding your request you will be notified via e-mail as to the decision made and the next steps, if any. For a Software White-list request, Symantec will target a response of advising you of our final determination within 3 weeks. This timeframe is subject to Symantec being supplied with all the necessary information to allow for a proper determination. Requests of incomplete information may result in a delay of the final determination. Any request for additional information regarding your submission will be sent to the contact email address you provided at the time of submission.