What's the name of this algorithm/routine?

I am writing a utility class which converts strings from one alphabet to another, this is useful in situations where you have a target alphabet you wish to use, with a restriction on the number of characters available. For example, if you can use lower case letters and numbers, but only 12 characters its possible to compress a timestamp from the alphabet 01234567989 -: into abcdefghijklmnopqrstuvwxyz01234567989 so 2010-10-29 13:14:00 might become 5hhyo9v8mk6avy (19 charaters reduced to 16).

The class is designed to convert back and forth between alphabets, and also calculate the longest source string that can safely be stored in a target alphabet given a particular number of characters.

Was thinking of publishing this through Google code, however I'd obviously like other people to find it and use it - hence the question on what this is called. I've had to use this approach in two separate projects, with Bloomberg and a proprietary system, when you need to generate unique file names of a certain length, but want to keep some plaintext, so GUIDs aren't appropriate.