Possible to make Adobe Reader not hold a file lock on Windows?

On Windows, when a PDF is opened in Adobe Reader, it appears to hold a lock on the file. This behavior means that if I want to re-run pdflatex to regenerate the file, I need to close it in Reader, run pdflatex, jump back to Reader, and reopen the file. Is there a way to make Reader not hold a lock while the file is open, like Preview on OSX and most other PDF readers I've used on other platforms?